A clear and comprehensive understanding of customer behaviour is at the core of everything we do. Create virtuous cycles of design and development, infused with customer feedback at every stage to ensure you’re keeping the customer at the centre of everything you do.
At CLQ we have an in-house research lab that enables us to provide our clients with valuable user insights required to make key decisions and guarantee that their products have the biggest impact.
Our approach to User Testing
When the CLQ team is operating the research and testing sessions, guests can oversee all session activity from the observation room or remote from their desk. We involve all stakeholders throughout the process, working across teams to define project scope and in the creation of a user testing guide. At the conclusion of each session, we gather findings, conduct careful analysis and deliver a final report with insights and strategic, UI/UX recommendations for a successful product launch.
- Qualitative and Quantitative Research
- Assisted Testing
- Observational Ethnography
- User Journey Mapping
- Moderated and Unmoderated Testing
- Focus Groups
- Experience Dimensions
- UX/UI Evaluation
Holistic product testing with users from preparation to the final research report.
UX and UI analysis against our bespoke experiece dimensions.
Understanding the gap between your target audience and desirability in the market.
Explore new ways to engage customers with prototypes and proofs of concept (POC) that leverage the latest customer-driven insights and emerging UX technologies.
Through the design sprints, we establish a clear purpose for the prototype. A POC can help you look at the feasibility of an idea and it’s a useful tool to use within your organisation to move a project forward, confirm viability or pitch for funding. We create low fidelity and high fidelity prototypes and test products and features with real customers quickly.
Our approach to Prototyping
Prototyping is an experimental process where design teams implement ideas into tangible forms from paper to digital. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate your designs so your brand can release the right products.
- Rough Sketches
- Low-Fidelity Clickable Prototype
- High-Fidelity Detailed Prototype
- Role Play
- Video Prototype
- Fully Functional Prototype
InVision and XD prototypes – A quick way of prototyping user journeys and information architecture into a quick working, visual prototype.
Principle & Origami prototypes – used to mock-up micro-interactions, transitions and animations; principle and origami prototypes are a great way to add depth and experience to a UI design.
Minimum Viable Product
A minimum version of the final product, ready to be delivered to your customers, focused only on the core requirements of the early users of the product or feature.
web & app development
When we join engineering and design; science and emotion we create great products. Web & App development brings together awesome humans with skill and talent, laid on top of the latest technology to bring you the highest quality products.
We transform ideas into meaningful digital products.
Whether it is a classic website, a mobile app or operating systems, we co-create with you, a solution that is not just beautiful, but is also built from a strategic foundation that will help you achieve your goals.
How user experience, visual aesthetics and technology choices work together is our starting point. We also help you tackle technical debt, a major obstacle to product value. Our engineers prototype, architect and build. Our designers explore, craft and engage. Left brains and right brains building beautiful products that work.
Our approach to Web & App development
Our approach integrates strategic thinking, design, and technology, providing you a seamless experience with a holistic perspective; by collectively analysing challenges we deliver agile solutions, always adaptable to existing processes.
- Stakeholder Alignment
- User Research & Insights
- Content Strategy
- Information Architecture
- Search Engine Optimisation (SEO)
- Web Development
- App Development
- User Testing
- Analytics & Optimisation
- Code Review or Optimisation
- Prototyping & UX
- Custom CMS Development / Optimisation
- Headless Services / API’s
From concept to prototype, we design beautiful products.
We craft your end-to-end product enabled by our expertise across coding languages.
Ensuring the connectedness of your ecosystem, through system integration or API gateways.