We craft human-centered solutions that drive transformation for business and society.

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Our Services

Innovation
& Strategy

We partner with businesses to define, refine, and execute their innovation strategies, ensuring alignment with user needs and business goals.

  • We guide businesses in identifying where they fit in the market, how to stand out, and how to create a strategy that drives long-term success.

  • We create structured plans to help businesses bring new products and services to life, ensuring a smooth transition from idea to execution.

  • We craft clear positioning strategies to communicate the unique value businesses bring to their customers.

  • We integrate sustainability principles into business strategies, helping organisations design waste-free, circular, and responsible solutions that create lasting impact.

Research
& Insights

We uncover deep human insights through qualitative and quantitative research, enabling businesses to make informed, strategic decisions.

  • We deeply understand how people interact with your business to gain rich insights into their behaviours, needs, and challenges.

  • We analyse customer preferences and industry trends to help businesses tailor their offerings for maximum relevance and impact.

  • We engage real users in testing phases, gathering feedback to refine products and services before launch.

  • We explore sustainable business practices, helping companies adopt circular economy principles and reduce environmental and social impact.

Human-Centered Product
& Service Design

We design digital products and services that are not only functional but truly people-centric.

  • We facilitate structured workshops that help businesses quickly generate ideas, test concepts, and solve complex problems through human-centered design.

  • We design user-friendly interfaces and interactive prototypes to bring concepts to life and ensure seamless user experiences.

  • We map out every touchpoint of the customer experience, identifying pain points and opportunities to create seamless, engaging, and efficient services.

  • Before launch, we test products with real users to ensure they are functional, intuitive, and truly meet customer needs.

Digital Transformation
& Technology

We help businesses embrace digital-first solutions to enhance operations and customer experiences.

  • We provide a clear plan for integrating digital tools and emerging technologies in alignment with business goals.

  • We guide businesses in building Minimum Viable Products (MVPs) to test new ideas, gather user feedback, and iterate efficiently.

  • We design scalable digital platforms that connect stakeholders, streamline operations, and create engaging user experiences.

  • We help businesses harness data and AI to drive smarter decision-making, improve efficiencies, and personalize user experiences.

Sustainable Innovation
& Impact

We integrate sustainability, ESG principles, and impact-driven strategies to help businesses create solutions that benefit both people and the planet.

  • We design products and services using closed-loop systems that minimize waste and promote reuse, regeneration, and sustainability.

  • We align business strategies with Environmental, Social, and Governance (ESG) principles to ensure responsible and ethical growth.

  • We help businesses develop new models that prioritise sustainability while maintaining profitability and long-term viability.

  • We explore technology-driven sustainability solutions, from carbon reduction to energy-efficient innovations, to drive positive environmental impact.

Our Work

  • Innovation Consultancy in Cape Town, South Africa

    Transforming pension fund engagement for the future workforce.

    A leading insurer embarked on a strategic journey with CLQ to enhance its service model for members and clients within their Engagement business unit.

    The initiative sought to address key challenges, align digital engagement strategies, and improve client retention through seamless customer experiences.

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  • Product and Service Design, Finding new revenue streams for your business

    Designing an innovation-driven employee experience strategy.

    A leading financial services company embarked on a journey to redefine its Employee Value Proposition (EVP) and reshape the employee experience to remain competitive in a rapidly evolving technology landscape.

    The challenge was to position them as a top employer for tech talent while fostering a work culture that drives engagement, retention, and innovation.

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  • Design Thinking and Innovation Consultancy in South Africa

    Innovating within capital markets to enable access to funding for SMEs.

    An African Stock Exchange embarked on a mission to redefine access to funding for SMEs across Africa. With over 2.6 million SMEs in South Africa, a major challenge remains: limited access to capital due to traditional funding barriers.

    The exchange aimed to design and prototype a first-of-its-kind Impact Exchange Platform—a digital marketplace where investment-ready SMEs can access capital, and investors can engage in transparent, de-risked investment opportunities.

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  • Building human-centered healthcare models for equitable access.

    A leading diagnostics and healthcare organisation partnered with CLQ to redefine their strategic and innovation approach, embedding design thinking, lean startup, and agile methodologies to drive collaboration, experimentation, and impact.

    The organisation sought to break down silos and foster cross-functional collaboration, they aimed to embed a culture of continuous innovation and agility.

    The challenge was to align teams around a shared vision, values, and innovation roadmap while prioritising high-impact initiatives.

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Our Clients

  • Research and Insights: Behavioural research, customer and market research, user testing and feedback loops, sustainability and circular economy research

    Tersia Lister, Head of Impact - The Cape Town Stock Exchange

    "CLQ’s expertise in human-centered design and digital transformation was instrumental in creating a seamless platform that connects SMEs with scalable investment opportunities, enhancing financial inclusion and driving long-term growth."

  • Digital transformation and technology: Technology and strategy roadmapping, MVP development and product validation, platform and ecosystem design, AI and data-driven decision making

    Carol Mofulatsi, Head: Digital Execution – Momentum Corporate IT

    "Partnering with CLQ to innovate on the future of CX and Digital Experience Design was a truly transformative experience. Their ability to blend strategic foresight with cutting-edge digital and AI-driven solutions enabled us to unlock significant value—both in how we engage our members and in driving operational efficiency."

  • Innovation Challenges in the Public Sector, South Africa, Design Thinking Workshops for scalable solutions

    Khaliphile Zwane, Centre for Public Sector Innovation

    “CLQ played a pivotal role in equipping Innovation Challenge winners across national government departments with the tools to drive real change. Through a series of expertly facilitated Design Thinking workshops, they helped participants transform ideas into practical, scalable solutions for the public sector.”

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