CLQ applied a human-centred, design-led approach, combining employee insights, global best practices, and strategic co-creation to develop a compelling EVP. The process included:

• Ethnographic Research: Conducted one-on-one employee interviews and focus groups to understand pain points, motivations, and sentiment.

• Market Benchmarking: Analysed global and local talent trends to identify what leading technology firms are doing to enhance employee experience.

• Co-Creation Workshops: Engaged employees and leadership in collaborative ideation sessions to define opportunity areas and solutions.

• Behavioural Archetyping: Developed employee personas to map career journeys and ensure EVP alignment across diverse workforce needs.

Strategic Roadmap Development: Created a clear action plan to embed the new EVP into the organisation’s policies, talent strategy, and workplace culture.

Through research and engagement sessions, CLQ identified key challenges impacting employee experience and retention at the company:

• Lack of a Defined EVP: Employees struggled to articulate what differentiated the organisation as an employer in the technology space.

• Disconnect Between Leadership and Employees: Limited engagement in strategic decision-making led to a sense of misalignment.

• Rigid Work Structures: Employees expressed a need for greater flexibility and modern workplace policies that align with global tech trends.

• Gaps in Career Development: There was a demand for stronger mentorship, skills development, and internal mobility opportunities.

• Competition from FinTechs and Startups: They needed to reinforce their employer brand and workplace innovation culture to attract top talent.

By synthesising internal sentiment data with external market research, CLQ uncovered critical insights shaping the EVP design:

• Investing in Employee Experience Drives Business Success: Companies that actively prioritise employee engagement outperform competitors in retention, revenue growth, and customer experience (EX = CX).

• The Future of Work is Hybrid and Flexible: Leading tech employers offer autonomy, work-life integration, and innovation-driven cultures.

• Purpose and Leadership Alignment Matter: Employees seek clarity in organisational vision, a sense of purpose, and leadership that fosters collaboration and trust.

• Co-Created EVPs Outperform Top-Down Approaches: Organisations that engage employees in EVP development achieve higher adoption and long-term success.

Following the engagement, the organisation implemented a redefined EVP and structured roadmap, delivering measurable results:

• 🚀 20% increase in engagement and culture scores

• 🔄 25% reduction in employee attrition

• 📉 50% improvement in time-to-hire for key technology roles

• 🌍 Enhanced employer brand positioning as a top tech employer in South Africa

The new EVP now clarifies the organisation’s commitment to employee growth, innovation, and workplace flexibility, ensuring that the organisation remains competitive in attracting and retaining technology talent.